About —

Founded in 2025, Big Dessert is a boutique marketing agency specializing in public relations, digital marketing, partnerships, events, and music & IP licensing in sports, lifestyle, and entertainment sectors. We and pride ourselves on our ability to provide highly personalized, flexible solutions executed with speed and creativity.

Smiling man with short hair wearing a quilted vest and shirt, arms crossed.

Matt McCullough —

Founder Matt McCullough is a highly experienced sports and lifestyle marketing professional with 20 years of successfully driving brand strategies and delivering results across major global events. From the Olympics to the Super Bowl, Matt has consistently built and executed marketing programs that cut through the noise, deliver clear brand messages, and make an impact.

He specializes in creating content-driven campaigns that spark conversations and scale reach. With deep expertise in go-to-market strategies and managing diverse teams of internal and external stakeholders, Matt ensures that every campaign—large or small—gets done, on time, and with precision.

Matt’s track record speaks for itself, having led high-profile talent and managed key partnerships at the world’s biggest sporting events, including the U.S. Open, NYC Marathon, The Masters, and more.

Jeanne Martin —

Jeanne is the Head of Digital at Big Dessert, where she leads the vision and execution of integrated, data-driven strategies that help brands not just meet their goals, but stay relevant in an ever-changing marketplace. A seasoned digital strategy, paid media and measurement expert, Jeanne blends performance precision with creative innovation to deliver campaigns that drive acquisition, retention, and deep customer engagement.

With more than 20 years in the digital arena, she has guided high-impact, award-winning programs across consumer, e-commerce, healthcare, B2B, non-profit and public affairs. Her work has shaped growth for world-class organizations and brands including PayPal, Meta, Amazon, Intel, Johnson & Johnson/Janssen, AstraZeneca, Amgen, Eli Lilly,  Advil, World Wildlife Fund, and National Audubon Society.

At Big Dessert, Jeanne applies her expertise to build enduring, measurable value for clients—connecting insight, innovation, and execution into strategies that last.

Services —

  • Media Relations
    Crisis Communications
    Reputation Management
    Influencer Programs
    Media Training

  • Paid Media
    Email Marketing
    Social Media Marketing
    Analytics & Reporting
    Search Engine Optimization (SEO)
    Content Marketing

  • Partnership Strategy & Identification
    Valuation & Negotiation
    Sponsorship Management

  • Onsite Activation & Marketing
    Venue Selection & Booking
    Licenses & Permits for Events
    Entertainment Booking

  • Music Licensing & Rights Negotiations
    Sound Design - Bespoke Music Production, Commercial Lyric Writing

Why choose us?

Expertise & Experience

Our team consists of industry experts with 40+ years of experience.

Results-Driven Strategies

We focus on delivering measurable and impactful results.

Customized Solutions

Every business is unique, and so are our strategies.

Golfer hitting shot from sand trap with spectators in background.