Core Services —

Case Studies

A man and a woman standing together in a room with shelves of books, football memorabilia, and vintage clothing in the background. They are both wearing leather jackets and posing for the photo.

Abercrombie & Fitch

Big Dessert partnered with Abercrombie & Fitch to transform Super Bowl LX into a fashion-first moment, elevating the brand as the NFL’s Official Fashion Partner. Through an invite-only fashion presentation and a national media tour, we amplified Abercrombie’s credibility in sports and culture. Coverage included NY Post, NFL Network, People Magazine, Sportsish and many more, demonstrating the power of a well orchestrated, talent-driven strategy.


ASICS

Big Dessert partnered with ASICS to launch Run Concierge, an AI-powered platform delivering personalized course insights and race-day support for runners worldwide. We crafted a B2B communications strategy, secured coverage in top-tier outlets including Sports Business Journal, Boardroom, and Running Insight+. The work positioned ASICS as an innovator in athlete services, elevating the brand beyond footwear maker.