Matt McCullough —

Founder Matt McCullough is a highly experienced sports and lifestyle marketing professional with 20 years of successfully driving brand strategies and delivering results across major global events. From the Olympics to the Super Bowl, Matt has consistently built and executed marketing programs that cut through the noise, deliver clear brand messages, and make an impact.

He specializes in creating content-driven campaigns that spark conversations and scale reach. With deep expertise in go-to-market strategies and managing diverse teams of internal and external stakeholders, Matt ensures that every campaign—large or small—gets done, on time, and with precision.

Matt’s track record speaks for itself, having led high-profile talent and managed key partnerships at the world’s biggest sporting events, including the U.S. Open, NYC Marathon, The Masters, and more.